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Blogpost - February 20, 2016

Why Datatrics is one of 10 Dutch startups you need to know about

Our very own startup Datatrics was featured in a few awesome lists of 10 startups in the Netherlands you need to know about according to The Next Web.

Our very own startup Datatrics was featured in a few awesome lists of 10 startups in the Netherlands you need to know about according to The Next Web and mentioned as one of 5 exciting Dutch startups. And off course we are really proud of this! So we thought it was about time to enlighten you on why we are on these lists and why you should definitely keep track of us in the year to come.


Our journey so far

Last year, Datatrics got off to a flying start in the world of predictive marketing as we launched our new platform in September and have worked together with many (international) organizations of all sizes, ranging from online travel agencies to retailers.

Along with the launch of our new, plug-and-play platform, came some great new features. We transformed the platform from insight-driven to action-driven by turning data-insights into Next Best Actions. These actionable insights are are unique; they are small cards, telling you exactly what to do to make the most out of your marketing efforts. These cards give concrete advice on whom to contact, about what product, on what day and time and through which channel. Furthermore, we have developed Datatrics Boxes, which offer personalized web content to your customer. These come in different shapes and sizes; for example as a notification on your website or dynamic content in your newsletter offered to your customer.

Since taking off with the new platform, we have learned many things. Datatrics is fool-proof and makes predictive marketing easy and affordable for everyone. However, we also noticed that we are a crucial part of the complete data-driven ecosystem of our clients. That is why we love to team up and work together with partners who are specialists in other areas of this ecosystem. This way, we are able to collaboratively bring the marketing efforts of our clients to the next level. That is how we always create a win-win situation.


Your feed shows your Next Best Actions for that day


The journey never ends

But our work is never done and in 2016 we’ll be exploring many more opportunities. We are researching the opportunities in predictive advertising, for example. Of course we will work continuously on the development of our platform, making it even more easy to use on all devices. Sharing our knowledge and passion is what really drives our innovation. That is why Datatrics will also be present during some events this year. You can meet us on the Emerce eRetail event on the 17th of March. Furthermore, we are selected to be part of the Boost Program during The Next Web Conference in Amsterdam this year, which brings 20,000 of the world’s top technology leaders, venture capitalists, and entrepreneurs together. Enough reason to keep a close eye on Datatrics in the year to come!

Interested in exploring how Datatrics can help you be more relevant to your customers? Get in touch!

Tags datainfrastructure innovative transformationdigital marketing algorithms

Vera Engelbertink Digital Strategy 3 posts

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