Green Orange has acquired a first place in the eleventh edition of the Emerce100! In this annual Emerce edition, decision makers in the fields of online marketing, IT and e-business evaluate the achievements of suppliers of services in the e-business and marketing sector. Green Orange was number one in the category ‘Internet agency Online Campaigns’ with a five-star rating.
For Green Orange the award is a confirmation of the data-driven approach in which we distinguish ourselves from other digital agencies. Where most agencies are guided by the creative idea, we let data decide which channel and what content should be used. This is an approach that has proven itself in practice. A lot of Internet agencies say that data is important, but we really execute this in all areas, as we are convinced this delivers the best results. We are therefore really happy with obtaining this first place because it feels like a crowning of our achievements and work method.
Green Orange uses data to identify the target groups of our customers. Their search and browsing behaviour and orientation and social behaviour is mapped accurately in order to create a, as comprehensive as possible, 360 degree customer profile. Bases on this profile, we can target certain channels and content very specifically in order to approach the target group as relevantly as possible. We make sure that (potential) customers are presented with the right message, at the right time, on the right channel and with the most relevant content, often in real-time. This way, you can for example flexibly show a campaign of garden furniture on the first sunny day of the year, without knowing when that day will occur. Or you can make sure that the content of banners is adapted to a change in search behaviour.
In the Emerce100 of this year, as many as 414 companies have been reviewed based on their achievements, an increase of almost 50 % compared to last year. One of the causes in this increase is the growing number op specialists and providers in the e-business sector. Just like previous editions the study consists of four areas: Agencies, E-business services, Online Advertising & Media and Software.