I also focus on online marketing performance, such as measuring and monitoring various campaigns and converting results to insights that can be taken in account for the next campaign. Besides my work, I also like a nice cup of cappuccino, going into town for a glass of wine, traveling and supporting FC Twente during a home match.
I get a kick out of applying analysis techniques that I have learned during my study in practice. The whole process, from data cleaning and designing models to the presentation of the final results, is very interesting to me. Especially if it yields a positive result, of course.
At Green Orange I get a lot of freedom to develop myself. On one hand I get a lot of responsibility and the opportunity to carry out many projects by myself, on the other hand I can always depend on my colleagues to ask questions and offer assistance when needed.
I learned a lot in the past year. Translating an end product in an comprehensible way to our clients is something I had no experience with, this is also one of the most difficult things in my profession. The visualisation of data insights, which gives added value to the customer, is something I have been able to grow in at Green Orange. In addition, it is very important to show the customers which insights you can offer and also to manage expectations. This can be achieved by for example creating a mockup of a dashboard or just asking the right questions during a KPI session in order to create clear expectations.