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Oldenzaal

Green Orange HQ
Haerstraat 43
+31 (0)541 295959
info@greenorange.com

Utrecht

Green Orange
Vondellaan 38, navigation: Vondellaan 6
+31 (0)541 295959
info@greenorange.com

London

Green Orange E-office
57 Rathbone Place
+31 (0)541 295959
info@greenorange.com

Phone

+31 (0)541 295959

Mail

info@greenorange.com

Whatsapp

+31 614427323

What if...
Case: Hampshire Hotels …...your website adapts to the visitor?

Ambition

The most personal booking experience. Referring booking sites don't provide the best experience for Hampshire Hotels preferred customers.

Hotel bookers have no reason to show any loyalty while choosing a hotel.

Approach

We made extensive client profiles with available data from Hampshire Hotels. Reservations, website statistics, e-mail database and social data were examined, cleaned up and regrouped . Then we connected data with a 360 degrees client profile, so we knew exactly where someone was in his customer journey: orientating, converting or visiting the hotel.

A personalised experience adds to being a preferred destination.

Method

Using dynamic content, we could exactly change the information for every person visiting. Adapting the information according to where someone was in his or her customer journey. So we could entice visitors to do an online booking at the Hampshire Hotels website.

Great results, given the short time period

Results

An A/B test revealed conversion rate differences and booking value differences between people who experienced a personalised website and people who didn't.
+31% Higher reservation value per reservation (compared to control group)
Sven Van Munster Data Analyst
Arnold Maskat Account
Vera Engelbertink Project

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