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Haerstraat 43
+31 (0)541 295959
info@greenorange.com

Utrecht

Green Orange
Vondellaan 38, navigation: Vondellaan 6
+31 (0)541 295959
info@greenorange.com

London

Green Orange E-office
57 Rathbone Place
+31 (0)541 295959
info@greenorange.com

Phone

+31 (0)541 295959

Mail

info@greenorange.com

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+31 614427323

What if...
Case: BP Fuel cards …you centralise data in every marketing project you do?

Challenge

BP is known for their fuel stations. Now they faced a new challenge communicating about their new fuel cards for freelancers and fleet managers.

Getting a grip on the client's bottlenecks.

Approach

What are the main audiences and how do these audiences behave? What's the approach of the competition? By asking and answering these questions and reviewing the data we soon found out what the bottlenecks for BP were.

We took visitors on a totally different journey.

Method

By setting goals on every part of the customer journey we were able to identify where we needed to improve. We arranged a totally new customer journey for every audience segment. That helped to communicate the right message at the right place for the right audience. We segmented advertising content, website content & e-mail content to serve customer segments.

Multi channel dashboard

Revenue growth numbers that put a smile on BP's face.

Results

Growth rate varying from 15% to 26% online application growth every year since 2013
(with the same budget every year)
160% growth New BP Fuel Card customers 2013-2015
Arnold Maskat Account
Loraine Nijhuis Project & Technics See Loraine's blogposts
Marije Ten Vergert Account International
Vera Engelbertink Project See Vera's blogposts

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